Are we planning to expand?
The company plans to acquire market share in Cyprus before expanding to periphery countries. The strategy concentrates on marketing the App to three target markets – students, expats, and tourists. We project that by the end of 2023 the company will begin to enter new emerging markets.
Past the 2022 barrier
Once the App becomes recognized locally, in Cyprus, the company intends to pursue the following markets: Greece, Italy and Spain, the larger southern Mediterranean economies. This should ensure stable demand as these countries are experiencing economic instability – businesses, more than ever, are seeking to expand their reach whilst people are in constant search for cheaper alternatives.